Location: Leicester, Leicestershire
Salary: £32000 - £36000 per annum
Posted: 9 months ago
Contract Type: Permanent
Industry: Office Support
Contact Name: Jenna-Jayne Blake

Jenna Blake

Permanent Recruitment Consultant

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Senior Marketing Analyst

Job Description

A fantastic opportunity has arisen for a Senior Marketing Analyst at a leading marketing consultancy company based in Leicester.

Team Leadership & Outputs

  • Provide leadership through training and mentoring Marketing Analysts
  • Monitor and manage all analytical work completed by Marketing Analysts. Ensure all analysis and campaign activity is:
    • Completed in a timely manner
    • In-line with agreed brief's / timescales and quality standards
    • Accurate and subject to a vigorous QC process
    • Actionable and strategically focused
    • Supported by detailed interpretation which provides strategic guidance
    • Take the insight to the "so what" and "how this creates value"
    • Goes further than what the client says they want to provide what they need to create value
  • Manage Marketing Analysts to ensure they are performing to required standards of quality, speed and accuracy
  • Ensure all Marketing Analysts:
    • Understand, embrace and follow the GI Insight's approach to data marketing and client management
    • Create and follow client specific operational manuals
    • Maintain a level of service which ensures we do not lose a client due to inferior service or Account Management
  • Ensure all activity completed by the Marketing Analysts is accurately recorded within GI Insight's time commitments database on a daily basis
  • Take responsibility for all reporting which relates to utilisation levels and general team KPI's

Client Facing Responsibilities:

  • Act as a point of reference for Clients to discuss technical database orientated questions
  • Develop and enhance the range and scope of analytical / segmentation techniques and services offered to GI's clients

Internal Responsibilities

  • Working with the Account Manager / Senior Analytical Team Leader, help schedule resource and prioritise activity to ensure utilisation levels are maximised and project timescales are adhered to
  • Track and maintain accuracy and integrity of all data contained within each client database
  • You may be required you to carry out other duties within your reasonable competence.
  • At certain times, it may be necessary to work outside normal office hours to deliver to agreed deadlines

Prerequisites & Experience:

  • 2+ years' experience in a Database Marketing or Analytics environment (client or service side)
  • Good data analysis and interpretation skills
  • Strong experience of MS Access or SQL Management Studio

Technical Skills:

  • Strong experience of MS Access or SQL Management Studio
  • Excellent knowledge of MS Excel - pivots, charts / graphs, use of standard functions (v look up's etc)
  • Knowledge of IBM Modeller or SAS

Managerial Skills:

  • Day-to-day team management
  • Strong team player; leadership skills; influencing skills

Salary between £32,000 - £36,000 and benefits including parking, pension, Life Insurance.

Working hours 9am - 5pm, 37.5 hour week.

For immediate consideration please send your CV without delay to or call 07718 763550.


This vacancy is based in the United Kingdom. Barker Ross Staffing Solutions only operates in the UK and can only process applications from candidates who are currently a resident and eligible to work in the UK.

Whilst we endeavour to contact you following your response due to the high volume of applications this cannot always be possible. If you have not had notification within 7 days unfortunately your application has not been successful.

This vacancy is being advertised on behalf of Barker Ross Group who is acting as a recruitment agency.

All communication with us is subject to the conditions outlined in our privacy notice.

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